Behind the Scenes - Before & After Photos

My absolute favorite part of my job is a good before and after!

This mid-century home was a quality build and well taken care of, but cosmetically needed some help before list.

The family of this estate took my recommendations on a few key cleanup and easy upgrades which included landscaping, removing a screen door and trellis, interior paint, new flooring in living room and bedrooms, and a few other small items.

First, I helped them pick out the right flooring and paint color. We needed a warm white, and an inexpensive flooring that would tie a bunch of finishes together. We kept as much of the original finishes as we could, not only for cost savings, but also because there is absolutely a market for original homes! (Renovate don’t replace! Many buyers are looking for that well-kept, authentic mid-century feel.)

Then I came in to stage with my mid-century furniture. (And I might have wallpapered a bathroom…) The goal was to help buyers see that this home is beautiful as-is, and very move-in ready.

Above: this walnut frame was nailed to stucco finished walls, so it had to stay for now, and we had to help it make sense on the cheap. Hmmm…how ‘bout using the leftover wallpaper??

Admittedly, it turned out a little weird for real life purposes….but for this, it sort of set the tone right away… “Welcome, and please enjoy this fun, whimsical vintage experience!”

I also had fun transforming bedrooms…from creepy pink to cute pink!

And tried to figure out how to really capitalize on the coolest features of the home, like architectural windows...

I am happy to say that after taking my advice and spending 2 months and $22k to make it happen, we closed for $150k more than what they were originally told they could expect to get for this home. We listed for $535k, received 4 offers and closed $90k over list price. Everyone, including the buyer, is thrilled!

Just sold: architectural home with jungle vibes on South Hill

This was a fun one! We had the opportunity to sell this stunning one-owner home on South Hill. The stand out feature here was a two-and-a-half story solarium in the middle of the house. Incredible jungle vibes! (And yes, the plants were included with the sale.)

The home was mostly original. It was overall well kept and in good shape, but it needed new windows and other exterior maintenance. We priced accordingly ($1,250,000) and knew that we’d receive a ton of interest, which is what we wanted so that our clients could avoid inspection-related hassles.

From a marketing standpoint, we started with a target audience in mind — which we dubbed, the “Berkeley professor.” We crafted a strong out-of-state digital marketing campaign around specific areas where the buyer might be coming from.

After a whirlwind week on the market, including back-to-back showings for 6 days straight, we received 7 offers and it sold for $262,000 over list price — at $1,512,000. We have very happy clients!

229 S Garden Terrace | 3 beds | 2.5 baths | 3,059 SF

Sold on South Hill

It was truly an honor to represent and sell this stunningly stylish view home in the South Hill neighborhood this summer.

Originally built in the 50’s, 420 17th St was renovated to perfection by a builder/designer duo. It offered all the fun stuff: Ann Sacks and Statements Tile, Miele and Viking appliances, Terrazzo epoxied garage floors. Every single corner was cool and cute. And it had a fantastically landscaped large yard, rare on South Hill.

I called it a unicorn. Homes this dialed in — and set up for modern day living — rarely exist in this neighborhood. That was definitely a reason why this sale was so successful.

Listed at $1,175,000, it sold for $1,212,000 in six days. That’s 103% of list price, the highest of any $1 million+ home in the South Hill neighborhood in the last 10 years.

The house was a show stopper in and of itself, but we also did our marketing. I did two professional photoshoots, aerial drone photography, and a video. I also built a custom website for this one. In addition, I sent direct mail and launched multiple social media promotions. This listing had over 15,000 impressions on Facebook alone!

Some of you know that I live in the South Hill neighborhood of Bellingham. I love this neighborhood. Living here helps me really understand this unique neighborhood market. I feel lucky to raise my children here. It’s a special community where people stay a long time. This seller raised her family here too. She was involved in the Lowell Elementary School PTA just like I am now. Which is why it was really special that I got to use Coldwell Banker Bain’s Community Partnership Program, and donate 10 percent of commissions to the PTA.

All around…a truly magical sale!

Bellingham's own architecture legend, George Bartholick

You may have heard me say that my work in real estate has been peppered with rather coincidental, if not inspired, experiences. (If not, I’d be happy to talk your ear off about all the strange and incredible situations that I’ve had in the last year.) So, here’s another one.

While antique shopping at one of my favorite PNW stores, Urban Marketplace, in the Manette neighborhood of Bremerton, I started chatting with one of the sales associates. I mentioned that I lived in Bellingham, and she said that she went to college there. She happened to mention the name of her college roommate…because, that’s normally what you bring up in a 30-second conversation with a stranger, right?

“I still keep in touch with my college roommate, Andrea Bartholick Pace, who’s now interior designer in the Bay area,” she said.

Bartholick. The name stuck. I said, “This is a long shot but…did her dad happen to be an architect?”

“Yes, he was!” she replied.

My eyes widened. I just put one of the late George Bartholick’s homes under contract: a beautiful 1960s home in the Edgemoor neighborhood of Bellingham. My clients and I had been researching him and his work. What are the odds?

Days later I had the opportunity to speak with his daughter Andrea about his life and his work, and I’m excited to be able to share a bit about it here.

A true creative

Born in 1921, George Bartholick grew up in Bellingham, where his family owned a shoe repair shop. He came from a creative family, as evidenced by this custom car his father had created by Ford for his personal use. 

George Bartholick, age 4, (to the right of the steering wheel) in a Bellingham parade.

He was an adventurous spirit and he lived all over the world.

He was best friends with prominent PNW architects Fred Bassetti and Ibsen Nelson. "They ruled the Seattle art scene in the 70s and 80s," Andrea said. "They were all tall, dressed beautifully, and supported the arts and changes in Seattle's development."

He was crazy, wild and mischievous. She told me a hilarious story about how he designed a contemporary house called the “House of the Future” for the Seattle World’s Fair in 1962, and then got arrested for sleeping in it before opening day.

After traveling Europe, and living in Finland and France, Bartholick came home in 1956 to Bellingham.

“He loved Bellingham, especially Lake Whatcom."

Andrea grew up with her two siblings in a one-bedroom log cabin with an outhouse at the end of Northshore Dr, until she was 11 years old when the family moved into the home that he was slowly building on the property.

"The lake reminded him of the fiords of Norway,” she said.

Bartholick designed much of Western Washington University’s campus. He also restored the old city hall (for the former town, New Whatcom) after a fire, which today houses the Whatcom Museum. His work laid the groundwork for what is now the Woodland Park Zoo. But he was most known for his work restoring Pike Place Market, which earned him an American Institute of Architects award in 1985.

Bartholick only designed a handful of residential projects in his lifetime, but the homes that he did design were special for all of those who got to live in them.

“He was always very close with his clients, and they typically kept the homes for the rest of their lives.”
 

A portrait of George Bartholick during the 1990s when he was living and teaching architecture in Guanajuato, Mexico. Photo courtesy of Andrea Bartholick Pace.

615 Bayside, Edgemoor

My lucky clients are design enthusiasts, and they immediately fell in love with this home, which features floor to ceiling windows and the unique floor plan that playfully winds around a courtyard and pool, with walls of sliding doors creating natural indoor-outdoor living spaces.

“He hated cutting down trees to make room for a home, so would design around them," Andrea noted.

Bartholick’s influences were Japanese architecture, nature, and natural light.

When we walked into this home, it immediately felt cultured and inspired, much like its creator.

Bartholick died in 1998 at the age of 77.

In his Seattle Times obituary, a fellow architect Jim Leong, said "He was one of the characters of Seattle, a living legend. He could be a cantankerous reprobate on one hand, and a gentle, guiding soul on the other. He definitely designed some marvelous buildings."

And we are fortunate to have a bit of his legacy here in Bellingham.

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How storytelling can help sell homes

When selling a home, you're often instructed to neutralize and depersonalize everything about the home. Take down family photos to create a space that people can envision themselves living in. Don't share too many personal reasons about why you're selling or where you're going. Stay at an arm's length during the process, and let the agents talk to each other. There are many reasons why this advice is sound, but what I feel is often lost in the real estate process is the stories behind the homes. Especially when representing an older home, I love to draw out the history and make it work for you. 

In my recent Whatcom Falls listing, for example, I knew that we weren't going to capture inspiring photos of the inside of the home. I'm a big believer in staging but this home just needed too much updating, and putting new furniture in it would have just highlighted its shortcomings. Over 90 percent of buyers start their home search online though, and I have a digital marketing focused approach. I knew the photos weren't going to sell this place. So I asked myself, how could we get traction?

During initial meetings with the siblings who were selling the home for their (very large!) family, the stories of their childhood kept flowing. With 15 kids growing up a 1500 sq foot home, how could they not? Lynn and Bill had me enthralled...I wanted to know more. So, I decided to "break the rules" and share heartwarming stories of the family who have owned it for over 70 years. I knew that telling this home's history would make people fall in love with it—and share it online.

Interviewing Lynn and Bill was fun. They had so many hilarious memories about growing up! The hardest part was pairing their stories down into a piece that was easily consumable, as people have increasingly short attention spans when it comes to digital media.  

I managed to get my hands on some old photos of the kids growing up, which made it so much more real. We paired the stories with gorgeous drone video of the almost 1-acre property. At the end of the video, I was able to sneak in some information about the development opportunities—knowing that leading with that info wouldn't be something that would catch most people's attention.

Once finished, we distributed the video via YouTube, Twitter and Facebook. And I'm quite delighted with the results. The video received over 5,700 views on Facebook! The property ended up selling for $70,000 over asking price. 

One of the things you'll get with me as your listing agent is a fresh approach to marketing the property. With a 15-year background in marketing, communications and social media, I can't help but take real estate a step or two beyond what's typical. And, I love storytelling. Take a peek for yourself and let me know what you think!